I'm a big fan of 37signals.  Admittedly, I don't use any of their products (I'm in a company dominated by Agile and other of Oracle's user-unfriendly products).  But if I could, I would.
The reason I like 37signals is that they make products that do things well.   And that means a product that does one thing well.  Not a product that tries to do many things well and fails. 
The folks at 37signals have written a book.  My favorite quote from any business book in the past year: "Underdo the Competition."  I love it.  Now just need to live it.
Getting Real: Build Less (by 37signals)
PS  37signals also underdid the competition by failing to provide a Kindle version.  Wonder if they consider that a feature add?  Maybe in perfect keeping with their underlying mission, but I can still gripe that I have to read their darn thing via PDF!
Thursday, June 4, 2009
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